Yev Lebedynska

This Is Hers is a podcast about identity, ambition, agency and finding your own way. In each episode, I talk to women who’ve carved out space for themselves in leadership, entrepreneurship, media, and more - sharing their experience and challenges on their way to authenticity and fulfillment.

Consulting. Creating product strategies for startups & scale ups.

Led product strategy and delivered a scalable model of medical tourism service together with cofounders and company team leaders. - Mediglobus reached break-even point approximately a year after launch. - Created a product strategy & roadmap - Prototyping - Managed delivery of core features - Trained and mentored cross-functional teams - Consulted on growth strategies - Conducted data analysis

I was invited by my ex-colleagues to consult on a couple of B2C products: beauty (Ukraine), computer hardware (Australia). - Lead product discovery and strategy creation - Lead product launch - Supervised product delivery - Assembled and managed teams - Optimized and automated teams' tasks

My goal at Bookimed was to implement product features that would benefit both usability and organic channel outcomes. - Collaborated with stakeholders - Participated in product discovery - Conducted experiments which later became a core product vision - Participated in product strategy definition - Provided input to improve scalability of ops and technical efforts - Defined technical requirements for SEO, UX/UI, product outcomes - Participated in product roadmap prioritization - Developed search optimization, content and marketing strategy - Standardized collaboration and business ops for Content and Organic Growth departments

WiseWeb was focused on developing the most seamless and effective business processes and standards and scale them to a huge B2B product. I was the product owner of the launch of the child product while providing feedback on the main company's product. - Participated in development of internal products, tools and methodologies - Conducted product discovery - Defined necessary features and criteria for product development - Lead product launch - Roadmap prioritization and product delivery - Ops setup and automation for Search Marketing department - Cross-team business processes setup - Established good relationships and communication with stakeholders - Developed product vision for multiple projects - Provided knowledge base and requirements for SEO, Content, Engineering teams - Received extensive training on: communicating and presenting data to the teams, achieving and monetizing fast results, standards of agile project management.

Teamed up with a UX /UI architect, we conducted product discovery for multiple projects, created product concepts and prototypes, and launched the first digital product for this company. - Took part in a product discovery - Participated in product vision development, prototyping and delivery - Development of digital marketing strategies - Lead digital marketing campaign - Gained 1 million users/mo on the 3d month in a new niche - Made partnerships with niche influencers - Provided technical specifications for a number of projects - Analytics of digital marketing results and technical implementations

- Lead and supervised the search marketing team - Development of search marketing strategies - Improved on site SEO, rankings, organic traffic - Provided analytics and technical recommendations for the projects - Supervised technical integration processes - Mentored and trained the team

- Improved rankings and organic search traffic - Improved technical SEO - Lead 9 projects (4 niches) targeted at US, UK, Canada, Poland, India, South Africa, Australia - Lead MVP launch of new products - Conducted product discovery - Created and prioritized MVP roadmap - Supervised front-end integrations delivery - Managed a network of projects through budget planning, business planning, and SEO development - Provided analytics on digital marketing and product development - Developed search marketing strategies - Coordinated and supervised duties of the team (link builders, copywriters) - Trained and managed a team of content writers and outreach specialists - Coordinated project activity with multiple departments (Accounting, Web development, Marketing, Project management)

- Launched an online shop - Created a client base - Managed a client support - Reached BEP for the project - Developed and modified website design (CSS, HTML). - Created merchandise lists. - Established business relationships with management of Chinese suppliers. - Developed optimal individual shipping service for product delivery from China to Ukraine. - Lead SMM activities