Yingjun HOU

- Co-organized Opera Yue Conference in collaboration with UNESCO on cultural heritage day. - Organized and promoted the dance spectacle Cheval de Changan at the Musée Guimet and la Mairie. - Led the premiere of the Chinese-French Olympic 2024 documentary Boarding The Dragon With Kevin Rolland in Paris, co-produced by Eurosport, Warner Bros. Discovery, and Guangdong Radio and Television and other apps. - Filmed and live-streamed Paris Olympic venues and interviews, with content broadcasted on Shandong Television. - Developed and executed marketing strategies for classical music ensemble, L'ensemble SOAVE IL VENTO and dance espace.

Make media reviews for Hermes(all the categories), Chanel (watches and jewelry) in worldwide and Suzuki (France), providing support for financial report. Coordinate with international media, including print, digital and TV, update database and analyze related data. Participate in the development of the agency's marketing and communications strategy.

Develop and execute branding strategies to meet company's business objectives. Organise live events, create contents for social media and web. Expand media relations and handle company's public crisis. Create branding materials to enhance identity and recognition.

Create social media content( Wechat, Weibo, Douyin, Little Red Book, Facebook, Twitter), including posts, graphics, and videos, boosted social media followers by 300%. Organize international marketing and CSR events such as product launching conference,concert and exhibitions, liaise with global teams, artists and journalists in UK, Singapore and Thailand. Collaborate with external design and video teams to ensure seamless delivery. Assist crisis management and CEO’s business activities.

Organize brand events, interview and write press releases. Manage the official website and WeChat account including Chinese and English pages, make marketing materials. Monitor trends of four industries: finance, real estate, medical, and mining. Make business analysis report.

Develop and present proposals, pitches, and marketing reports to clients, effectively communicating the value of services and solutions. Collaborate with cross-functional teams to develop and implement campaigns and projects. Coordinate project timelines and budgets, ensuring successful project outcomes and client satisfaction.