Yoann Portal

I am a freelance Designer with 10+ years of experience, specializing in both Product Design (UI/UX, user research, design systems, design ops) and art direction (branding, visual identity, graphic design). I combine functional precision with creative vision to help companies, startups, and creatives craft meaningful digital experiences and bold identities. Passionate about interactive design and visual arts, I position myself as a full-stack designer with a strong focus on product design and art direction. What I (love to) do : UI Design / UX Design / User Research / Design Systems / Design Tokens / Design Ops / Branding / Graphic Design / Generative AI / Mentoring / No Code

Octo Technology is a consulting firm specialized in digital transformation. The company supports startups and large enterprises with product design, data, cloud, AI, and agility challenges, fostering a strong culture of innovation and a recognized commitment to responsible digital practices (B Corp certified). 🧠 My role: - Product Design Consultant (UI/UX) - Member of the Product Design & Visual Design tribe - Co-creator of the Figma training program - Trained product teams and designers to strengthen their UI Design skills and workflows. 🎓 Training : - Web accessibility (a11y, WCAG) - Eco-design (sustainable product design & responsible digital practices)

Ecomaison is a state-approved, non-profit eco-organization specialized in managing household objects and materials at the end of their lifecycle. 🧠 My role: - UI Lead – main point of reference for UI design decisions - User research & User testing - UX Design - QA and development follow-up - Led the Design System initiative in collaboration with the team - Implementation of processes within feature teams to manage the Design System - Contributed to the setup of a Design Studio alongside the Head of Design.

Play & Plug is a technology platform developed by Wakam, a European leader in digital insurance, enabling the creation, distribution, and management of tailored insurance products through a single interface. It is designed for partners looking to integrate insurance solutions into their customer journeys without having to handle regulatory or technical complexities. 🧠 My role: - UI Lead – main point of reference for UI design decisions - Supporting the Head of Design in project scoping - User research & User testing - Creation of the product’s visual identity - UX design - QA and development follow-up - Led the Design System initiative in collaboration with the team - Implementation of processes within feature teams to manage the Design System

I conducted workshops and modules on UI Design and UX storyboarding to students at EDTA Sornas, guiding them through practical exercises and best practices in digital design.

I collaborated with DxO, a leading photo software company renowned for its advanced image-processing technologies, on the design of several strategic pages. Notably, I led the design of the landing page for PureRAW, their RAW file optimization tool, as well as the landing page for Nik Collection 3, created to celebrate the product’s 25th anniversary. 🧠 My role: - UI design - Designing user journeys optimized for engagement and conversion - Highlighting key features through impactful design and visual storytelling - Collaborating with marketing teams to integrate design into a multi-channel campaign - Developing interactive prototypes for testing and validation

As part of my collaboration with Backstory, I worked with Agence France-Presse (AFP) on the redesign of several key digital platforms. Integrated into their delivery team as a UI Designer, I contributed to the redesign of AFP News, a platform providing seamless access to all AFP content — news wires, photos, videos, and infographics — available 24/7 from their global network of 1,700 journalists across 150 countries. 🧠 My role: - UI design - Creation and implementation of a UI kit - Development of mockups and interactive prototypes - Close collaboration with developers to ensure high-quality implementation - Ensuring visual and functional consistency across all platforms - Contributing to the optimization of the user experience

During my collaboration with Backstory, I worked with Pernod Ricard on the design of their internal app, "The Island." The goal was to enhance the visitor experience at their new headquarters by allowing users to plan their visit in advance and navigate the space easily. 🧠 My role: - UI design of the application - Creation of interactive prototypes - Co-facilitation of exploration workshops with the Lead UX Researcher - Aligning user needs with the project vision - Close collaboration with product and development teams

Spirit of Cadeau is a multi-brand gift card platform, offering users complete freedom of choice. With over 20,000 partner stores and websites, including Fnac, Intersport, Sarenza, Décathlon, Ikea, and Sephora, recipients can use their cards across a wide range of physical and online retailers. 🧠 My role: - Creation of wireframes in collaboration with the UX Designer - Development of prototypes and conducting user tests - UI redesign - QA and development follow-up

Saint-Gobain PAM Canalisation is part of the Saint-Gobain group and a key player in piping solutions and hydraulic infrastructure. 🧠 My role: - Creation of wireframes in collaboration with the UX Designer - Development of prototypes and user testing - UI redesign - QA and development follow-up

- Digital interface design and creation - Print & web design - UI/UX design - Motion design - Branding For various clients such as BNP Paribas, Korian, Dassault, Natixis, Ipsos, Valeo, and more.

- Design and creation of digital interfaces and communication materials - Print & web design - UI/UX design - Motion design - Branding For various clients such as Bollé, Cébé, Isostar, Merial, Dimasport, and more.

I had the opportunity to work with stylist Josia.N on the development of the clothing brand Dunasteia. Dunasteia is a project that draws its influences from various symbols reflecting History. The genesis of this project is mainly linked to Ancient Egypt and the associated or derived dynasties. 🧠 My role: - Creating visual materials (flyers, posters, invitations, social media content, press kits, video lookbooks) - Organizing events (photoshoots, launch parties) - Managing the brand’s communication on social media

Luxify is an online platform based in Hong Kong. It offers a digital marketplace for new, vintage, and pre-owned luxury goods, enabling buyers and sellers to connect directly. Categories include luxury watches, handbags, collector cars, yachts, art, jewelry, furniture, and fine wines. 🧠 My role - UI Design - Newsletter design and integration - Producing visual content for social media