Yolaine Mercier

Ubisoft is the leader gaming development studio with 20k+ employees in 40+ locations around the world · Sponsored by the CIO to lead the product transformation in the global IT department (300+ employees worldwide): implemented a user-centric teams reorganization, standardized career paths, methods, and definitions, transitioned from a project to a product culture, accelerated decision-making, guided teams with a concrete strategy and objectives cascaded throughout, facilitated prioritization, conducted cost-effective discovery, increased visibility through roadmaps, optimized delivery time, measured key metrics, and iterated as needed · Managed three teams responsible for experimenting with and applying best practices across product teams, generating impact and insights ▷ www.ubisoft.com

· Hired from Paris to cultivate a best-in-class product organization overseeing 40+ products (B2C, B2B, B2B2C) · Ensured the delivery of top features through user-centric and data-informed approaches, employing business strategy, OKRs, atomic user research, impact analysis, and strategic decision prioritization In charge of managing, recruiting, strategizing for growth, and influencing my own department · Deployed and coached VPs and Directors on product vision, key results, and success measurement, continuously measuring and enhancing team improvement impact · Broke down silos and fostered product knowledge across the entire global company by founding and co-leading the first Product People Community at Ubisoft: 270+ community members, organizer, and animator of 1 monthly meetup across the company (impact satisfaction 4.5/5, with 50+ monthly returning members)

France Télévisions is the French national broadcaster in TV, video streaming, and news, offering nine B2C products including Franceinfo, france.tv, Okoo, Lumni, Sport, and more > 100+ employees (Head Of Products, Head of Design, Lead PMs, PMs, Lead Designers, Designers, Lead Techs, Data analysts) · Responsible for product & design best practices adoption & impact measurement across all products, collaborating with the VP, Head of Product, Head of Design, Lead Product Managers, and Lead Designers · Successfully deployed a structured and accelerated Product Discovery process in 4 months for the video streaming platform and apps, france.tv, and within two years for all nine products involving 100+ employees. Achieved remarkable results, including +30% unique users and +20 NPS points for the two largest products in two years: france.tv (15M+) and Franceinfo (40M+) Implemented a fluid impact measurement and product maturity measurement process to continuously improve best methods from the discovery phase (research) to the feature release (delivery) aligned with the strategic vision · Transformed teams sustainable and responsible by building an all-in-one product management tool for Product Managers and Designers, developed in no-code on Coda.io: user research in Atomic > product strategy > OKRs > RICE prioritization > autonomous decision-making > conception > synchronization with ira/Figma/Miro/Slack/Apps stores/PowerBI · In just 5 months, received a 100% recommendation from France Télévisions designers, and achieved a 100% adoption rate across all nine France Télévisions departments

Franceinfo is the first information media in France and the biggest digital product of France Televisions > 40M+ unique users > product teams of 40 people, 3 component teams: designers, developers, data analysts, product managers (website, mobile apps) · Steered the product strategy and objectives for B2C web and app products by leveraging pertinent customer insights, including existing data, ad hoc studies, and user research · Applied best product methodologies, seamlessly navigating through product discovery to delivery phases, to validate the best feature-hypotheses for users and ensure an optimal effort-to-impact ratio with design, tech, and data teams ▷ Web desktop & mobile: www.francetvinfo.fr ▷ Mobile Apps: iOS & Android

France.tv is the video streaming and second biggest digital product of France Télévisions > 15M unique visitors > 105M video views/month in 2019, +35% VS 2018 > Product teams of 60 people, 7 component teams: designers, developers, data analysts, product managers (website, mobile apps, tv apps) · Steered the product strategy and objectives for B2C web and app products by leveraging pertinent customer insights, including existing data, ad hoc studies, and user research · Applied best product methodologies, seamlessly navigating through product discovery to delivery phases, to validate the best feature-hypotheses for users and ensure an optimal effort-to-impact ratio with design, tech, and data teams ▷ Web desktop & mobile: www.france.tv ▷ Mobile Apps: iOS & Android ▷ TV Apps: Apple TV, Android TV, Free, Orange, SFR, Numericable, Bouygues

BETC Digital Studio is the largest tech and design integrated studio within HAVAS, the world's largest advertising group · Shipped and drove the product development of multiple B2C web platforms and apps for Citeo Kids, Nutella, and Ibis clients, strategy, Agile delivery, squad coordination, client relationship management, budget management, and leading meetings and workshop · Managed trainees and junior project managers · Drove the best methodologies, project framing, resources recruitment, and UX/UI/technical briefings (wireframes, functional specifications for websites, apps, CRM, data, bots, social media, etc.) Clients: Citeo Kids, Nutella, Ibis ▷ www.betc.com & www.lestudiodigital.betc.com

· Deployed the first Danone digital CRM program in the Japanese market, strategy, Agile delivery, budgeting, planning, client management, UX/UI, and technical briefings (for developers back/front, designers, data scientists, and partners) · Drove the continuous improvement features of the WW Danone CRM platforms (B2C, web, and apps) in Agile · Deployed social media campaigns, content production (videos, articles, shootings, art buying), and CRM activities (database management and newsletters) Clients: Danone Japan, Danone France, Carte Noire (coffee brand)