
Yolanda Yuste Muñoz
Co-Founder | Finance, Planning & Data Analytics
1 recommendation
Salary / Daily rate
1 person recommend
Madrid, Spain
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Senior FP&A and Business Controlling professional with 35+ years of international experience in leading multinationals across Spain, the US, Switzerland and France — including AT&T, NCR, AON, ONO and Ontex — working directly with CEOs, CFOs and executive committees. My core expertise sits at the intersection of Financial Planning & Analysis, Business Controlling, Finance Transformation and Planning Systems. I have led full end-to-end deployments of Business Objects Planning (EPM) at AON Spain and ONO, acting as system administrator and driving adoption across both organisations — a profile that opens doors in Finance Transformation, EPM consulting and planning tool implementations. Throughout my career I have translated financial complexity into clear strategic decisions for senior leadership. Key areas of expertise: • FP&A — budgeting, forecasting, long-range planning, variance analysis, month-end close • Business Controlling & Performance Management — P&L ownership, KPI reporting, business partnering • Management Reporting & Consolidation — group consolidation, executive dashboards, board presentations • Workforce & Personnel Cost Planning — headcount planning, 1,500 employees, €120M+ budget • Planning Systems & Finance Transformation — EPM deployment, process standardisation, reporting redesign • Data & BI — Power BI, dashboard development, advanced Excel, data analytics I use AI and automation as accelerators. I have built a P&L forecasting model and a fully integrated operational and financial Power BI dashboard for UFIT Boutique Tres Olivos (the personal training centre I co-founded in 2021), and implemented automated workflows across billing, reporting and sales tracking. Open to senior permanent roles, interim finance assignments and Finance Transformation or planning systems projects. 📍 Madrid, Spain | Open to hybrid and international roles
Work experience
Co-Founder | Finance, Planning & Data Analytics
UFIT Boutique Tres OlivosFreelance
Sep 2021 - Present
5 years 2 months
Madrid, Spain
Applied 35+ years of FP&A and Business Controlling discipline to a live, owner-operated P&L — run concurrently with senior corporate finance roles as a hands-on lab for financial planning, automation and BI. • Built a fully integrated Power BI dashboard unifying financial KPIs (P&L, revenue, profitability, billing) and operational KPIs (sales, occupancy, client metrics). • Developed an AI-assisted P&L forecasting model with scenario analysis. • Designed and implemented automated workflows across billing, accounting, internal reporting and sales tracking, reducing manual processing time — full-stack finance transformation applied in a real business environment. • Maintained full P&L ownership and business operations control in a real, non-corporate environment — direct proof point for hands-on financial leadership and entrepreneurial rigor.
Interim Business Controller, Iberia
Ontex
Sep 2025 - May 2026
9 months
Hybrid
Senior interim finance business partner with full P&L and AR ownership for the Iberian business unit. • Sole finance business partner to Commercial Directors: owned all FP&A, forecasting, budgeting, monthly close and consolidation reporting to local and European group leadership. • Monitored and challenged revenue, profitability, working capital (DSO) and forecast accuracy KPIs on a weekly cadence. • Built integrated Power BI dashboard combining P&L, commercial KPIs and DSO metrics for real-time senior visibility. • Translated complex commercial and operational data into clear, actionable insights under tight deadlines and with full autonomy.
Financial Planning & Controlling Specialist - AON Spain
Aon
Jan 2022 - Jul 2024
2 years 7 months
Madrid, Spain
Senior FP&A specialist with full ownership of workforce planning and personnel cost control — 1,500 employees, €120M+ annual budget. • Owned complete annual budget and monthly forecast cycle; headcount planning and personnel cost planning across all business units. • Delivered monthly management reporting and consolidation to local leadership and international HQ. • Designed financial models for headcount simulation and scenario analysis; built KPI dashboards for senior visibility.
Senior FP&A Consultant – Quental Technologies (Client: AON Spain)
Quental
Jan 2011 - Dec 2021
11 years
Remote, OR 97458, USA
11-year embedded senior FP&A and planning systems specialist within AON Spain's finance function. • Business Objects Planning administrator — full lifecycle: deployment, maintenance, model development and user support. • Led group-wide budget and forecast coordination and consolidation across multiple business units. • Built complex calculation and allocation models for executive and corporate reporting.
FP&A Manager – AON Gil y Carvajal
Aon Gil y Carvajal SAU. Correduria de Seguros
Mar 2002 - Dec 2010
8 years 10 months
Madrid, Spain
Led financial planning, management reporting, consolidation and planning systems for AON Spain's insurance broking group. • Deployed and administered Business Objects Planning across AON Spain; extended solution to AON Portugal. • Managed complete annual budgeting cycle, consolidation and financial reporting for the group. • Identified and delivered cost-saving initiatives through detailed expenditure analysis.
Senior Financial Planning Analyst – ONO (Cableuropa S.A.U.)
ONO
Sep 1998 - Mar 2002
3 years 7 months
Madrid, Spain
• Led Business Objects Planning implementation from selection through full deployment; system administrator. • Consolidated budget and business plans for 11 group companies. • Supported CEO directly in board materials and strategic project evaluation
Internal Auditor – Telefónica Transmisión de Datos
Telefónica
May 1997 - Oct 1998
1 year 6 months
Madrid, Spain
• Coordinated management control reporting across departments. • Developed internal control procedures and conducted audits.
Planning & Reporting Analyst – Unisource AG
Unisource AG - Telecommunications Consortium
Mar 1997 - May 1998
1 year 3 months
Zürich, Switzerland
• Consolidated management accounts for 20 operating companies. • Prepared and analyzed executive reports and forecasts. • Coordinated budget preparation and variance analysis. • Developed IT tools for consolidation and analysis.
Financial Planning Analyst – AT&T Spain
AT&T
Jun 1994 - Mar 1996
1 year 10 months
Madrid, Spain
• Prepared consolidated reports and budgets for the AT&T Spain group. • Provided financial support for the launch and development of new country-wide projects.
NCR Corporation
Nov 1989 - Jul 1994
4 years 9 months
Madrid, Spain
Planning Analyst – NCR Spain
Jun 1993 - Jul 1994
1 year 2 months
Madrid, Spain
• Prepared annual budgets by product line and income statement. • Produced forecasts and conducted variance analysis. • Developed tools to streamline internal financial reporting.
European Development Program – NCR Corporation (HQ)
Jul 1992 - Jul 1993
1 year 1 month
Dayton, OH, USA
• Participated in budget and reporting processes for a $2B European business unit. • Contributed to annual and strategic planning discussions. • Gained international experience working closely with senior finance leaders.
Treasury Analyst – NCR Spain
Nov 1989 - Jul 1992
2 years 9 months
Madrid, Spain
• Led the implementation of the ClearingHouse system in Spain and Portugal. • Managed transactions with factories and international suppliers. • Oversaw monthly import payments and royalty settlements. • Performed account reconciliations and quarterly financial reporting.
Education
Sugar Camp, Dayton, Ohio
EVA (Economic Value Added)
1992 - Present
34 years 10 months
Sugar Camp, Dayton, Ohio
Accounting Policies and Practices
1992 - Present
34 years 10 months
Sugar Camp, Dayton, Ohio
International Finance and Accounting,
1993 - Present
33 years 10 months
AT&T Spain
Effective Presentations, Teamwork, Assertiveness
1994 - Present
32 years 10 months
Unisource NV (Netherlands)
Introduction to Telecommunications,
1997 - Present
29 years 10 months
Escuela de Economía
Advanced Accounting and Financial Analysis
1998 - Present
28 years 10 months
Optima Analytical Solutions
Business Objects Planning
1999 - Present
27 years 10 months
Eduardo Vázquez Serna
Master ChatGPT: From Beginner to Expert in 4 Days
2024 - Present
2 years 10 months
Intensive training focused on maximizing the use of ChatGPT for productivity, content creation, research, and business applications. Covered prompt engineering, automation techniques, and real-world use cases.
IA Aplicada - Consultoria - Formación
Claude for Finance, FP&A & Business Transformation – Advanced Applied Workshop, IA
2026 - 2026
3 months
Advanced practical programme focused on integrating Generative AI into Finance, FP&A, Reporting and Business Transformation activities. Key areas: 1. Financial Planning & Analysis (FP&A) 2. Financial modelling and scenario planning 3. Management reporting and business insights 4. Sales mix and profitability analysis 5. AI-assisted decision making 6. Finance automation and workflow design 7. Prompt engineering for Finance professionals 8. Applied business analytics using Claude AI Built practical AI workflows and reusable frameworks to improve analysis quality, decision-making speed and Finance team productivity.
Mentorbi Finanzas
MentorBI Finance Analytics Program – Power BI & AI for Finance Professionals, Power BI + AI
2026 - 2026
5 months
Advanced hands-on programme focused on applying Power BI and Artificial Intelligence to Financial Planning & Analysis (FP&A), Business Controlling and Management Reporting. Key areas covered: 1. Financial data modelling 2. Power Query and data transformation 3. KPI design and performance measurement 4. Financial dashboards and executive reporting 5. Data visualization and storytelling 6. Budgeting and forecasting analytics 7. Profitability and business performance analysis 8. Financial decision support 9. AI-assisted analytics and reporting 10. AI-enhanced dashboard development 11. Practical applications of Generative AI in Finance and Business Intelligence 12. End-to-end Power BI project development Completed through a project-based learning approach involving seven real-world business cases, individual mentoring and the integration of AI tools to improve analysis, automation and decision-making.
Grupo IOE - Formación de calidad para empresas
Master’s Degree in Business Digital Transformation with Artificial Intelligence, Artificial Intelligence
2025 - 2025
4 months
Program Objectives: To provide training in digital transformation for employees and/or managers of SMEs, with the goal of strengthening their skills, improving productivity and efficiency, and increasing their potential for growth and internationalization — all while promoting innovation and the use of technological tools.
ExcelyFinanzas.com
Power BI
2025 - 2025
6 months
Eduardo Vázquez Serna
21-Day AI Challenge, Artificial Intelligence
2025 - 2025
1 month
Hands-on program to master 21 AI tools in 21 days. Includes daily tutorials, templates, practical challenges, live mentoring sessions, and access to a supportive community — all designed to boost productivity, save time, and apply AI effectively at work or in your business.
Academia AMZ Zero
E-Commerce Manager
2025 - 2025
5 months
Completed a comprehensive program focused on managing and optimizing e-commerce businesses within the Amazon ecosystem. Gained hands-on experience in product listing, keyword research, advertising (PPC), inventory management, and conversion optimization. Developed a strategic understanding of Amazon FBA, pricing strategies, and customer service best practices. The training also included tools for data analysis, competitor benchmarking, and performance tracking
Eduardo Vázquez Serna
Automate with AI: From Zero to EXPERT, Artificial Intelligence
2024 - 2024
2 months
Hands-on course focused on automating tasks and workflows using artificial intelligence tools. Covered practical applications for business, productivity, and digital transformation
IQS Barcelona
Project Manager
2024 - 2024
3 months
Yolanda Yuste Muñoz.pdf
Universidad Pontificia Comillas
Introduction to Marketing
1989 - 1990
1 year 1 month
Universidad Autónoma de Madrid
Bachelor’s Degree in Economics
1984 - 1989
4 years 11 months
Licenses & certifications
Domina ChatGPT: de Novato a Experto en 4 Días - Master ChatGPT: From Beginner to Expert in 4 Days
Issued: Aug 2024