Yonel SASSON

SEO Agency

o SEO Technique o Audit SEO o Rédaction + publication d'articles + lien o Optimisation on-page o Optimisation off-page o Acquisition de trafic o Mobile SEO o Google Search Consol o Gestion de projet

SEO (Search Engine Optimization) and GTM manager of the group (70 + countries). - Managing an SEO team for some technical issues - Working closely with the different market on the semantic part

On-site SEO - Content writing optimization - Internal linking - Technichal SEO through auditing and deep analysing - UX - Blogging Off-site - Netlinking - Forums - Q&A - Newsletter

Professional Scrum Product Owner I (PSPO I) certified

PO eMerch (Navigation, Search, Product page...) on the e-commerce website (18 webshops worldwide) o Team: 8 developers (external), 2 UI/UX designers, 2 UX Researchers, 1 Data analyst o Creation of feature teams o Optimization of the Agile process : - Adapted Design Sprint - Kanban Tech for tech scoping and specs - Dev Sprint o Built a transverse features roadmap o Writing functional specs and splitting them in Epics and User Stories. o Prioritization of two backlogs (design backlog , build backlog)

While working on different project simultaneously, the main project was the development of a survey within an app for one of the clients. The purpose of this survey was to audit the logistics in all warehouses of France. o Team: Worked with 8-12 developers o Development of the survey with Blockly o User stories redaction (Confluence) o Product Backlog priorisation (Jira) o Interaction with the business owner and identification of the business needs o API's (Postman) o Agile / Scrum Methodology

Integrated within a team of 10 people o User stories redaction o Testing o Management of cross-service contracts to the Group and implementation of follow-up KPIs; o Development of a monitoring tool and producing reporting used in COMEX; o Digitalisation of the catalog of services and contracts; o Optimization of the entire contractual corpus; o Governance management; o Workshops animation for the contractualisation of service commitments; o Transverse SPOC between BNP Paribas and its Businesses; o Operational maintenance of processes and procedures o Worked with 2 internal developers o Agile/Scrum Methodology

o Development and Strategy Department, Expense Management. o Mutualized project with Italian, Romanian, Polish, German and Greek Edenred business units o Team: 2 teams of developers abroad (5 devs in Italy and 10 devs in Poland), 1 data analyst o Apply the different Scrum Ceremony with all the teams o Participate in the platform evolution: identify dysfunction and propose improvements (JIRA) o Conduct and analyze user testings of new developments o Write User Stories (Confluence) o Manage the Product Backlog (JIRA) o Sketching (Balsamiq / Sketch) o Create test plans and test the new developments o Improve the user experience for the website and the mobile app o Working with the Agile/Scrum method

o Interaction with three different teams (Mobile, 2 websites) o Creation of a contest for the 70th birthday of the company o Realisation and tracking promotional campaigns o Worked with 8 external developers o User stories o Enhance the websites/app to improve the User Experience o Benchmark different apps with membership o Re – designed multiple personas base and a mail confirmation with Photoshop o Working with the Agile/Scrum method

Responsibilities included: o Social Media Management using Hootsuite o Assisting in the running of events o Liaising with media contacts and clients o Coordinating Media opportunities and schedules for clients in a variety of fields o Maintaining and updating website links and media contact database o Filming and editing small videos to promote a client show Outcomes achieved: Generated print, radio and online publicity for clients

o Advise the customers to choose the best product for their needs o Managing of the stocks o Salesman