Yousra Dahhou

– Responsible for the self-care mobile App 'My inwi' (4M downloads) used for recharge/top ups, payment services, additional features – Daily collaboration with an Agile squad of 12 developers (2 Front/BE tech leads, 1 DevOps, 2 QA, Scrum Master) – Management of sprints and Agile ceremonies (planning, grooming, review, retrospective) and functional QA – Monitoring the functional roadmap (Time to Market) and coordinating with marketing, IT, and network teams – Writing and prioritizing user stories in the product backlog using Jira and Confluence – Managing end-to-end projects, such as the launch of the mobile VoLTE journey and the Chatbot – Overseeing product quality (functional QA), including test automation and bug resolution – Tracking product and strategic vision: monthly analysis of product KPIs, revenue, and journey performance

– Launched a one stop beauty shop that features moroccan natural brand – Established marketing and sales strategies, supply chain management, and financial forecasting – Created from end-to-end YDAH brand including the website, brand identity, marketing content, digital and social media campaigns; led A/B tests on various acquisition channels achieving a 200% improvement in conversion rate – Developed and maintained strong relationships with more than 30 suppliers, negotiated favorable terms and secured exclusive deals – Led a team of 5 people to promote growth and ensure customer satisfaction (eg. digital customer experience), managed inventories with suppliers (B2B) and client deliveries (B2C) – Planned and executed promotional sales campaigns through market activations, managing 5 pop-up stores in Rabat and Casablanca, to drive brand visibility and increase sales

– Managed ledgers with the official accountant and budgeted a turnover of minimum 200 000$. – Processed expenses and investment risks after analysis of the business plans and Implemented a system to reduce the machinery costs and the cost of the production process. – Prepared VAT returns and raised invoices by a constant communication with employees.

– Successfully worked with a team of 2 employees to launch a digital strategy promoting new resorts in the city of Saida, in Morocco (SaidiaMed). – Mainly collected database about potential and aspiring customers and helped for the launch of the official websites of the resort including the sale and management of luxurious apartments and villas.

– Took the initiative to launch Enactus club in my undergraduate school EGE Rabat in 2013. – Learned how to work and lead a team of 20 students dedicated to make a change in our society through social entrepreneurship. – By June 2014, we helped 2 small businesses to grow in the region of Rabat.

– Honored to represent the delegation of India in the security council of the Marrakech Model United Nations of 2013, effectively learning UN protocol and diplomacy skills.

– Advised Customers at the sale department of the company ensuring the distribution of water, electricity and sanitary in the region of Rabat. – Helped and documented clients about the new payment choice held by Redal Company and alternative way to subscribe and cancel contracts.