Youssef Chouk

Oversee all financial reporting, accounting operations, and compliance in alignment with IFRS. Lead budgeting, forecasting, and financial planning to drive business growth. Manage treasury, cash flow, and risk mitigation strategies. Supervise accounting teams, ensuring accuracy in month-end close and audits. Collaborate with executive leadership on strategic financial decisions.

Landing in a new sector was a new opportunity to discover new practices and especially to meet new actors from a different environment. After a short period of observation and understanding, a new strategy was developed and implemented, focusing on 04 projects: - Human Development: Coach, motivate and develop operational team members to foster a high performance culture (Group Insurance, Salary Grid, Incentive System, Turover Management). - Commercial Efficiency: Extend the traditional customer network and develop new distribution sectors (CRM, Marketing Plan, Competitive Intelligence). - Operational Efficiency: Identify and implement continuous improvement initiatives to optimize operational processes (Optimization of human and material resources, Digital development, Process redesign and sales and delivery). - Risk Control: Assess and mitigate potential risks to ensure business continuity (Counterparty Risk Cap, Operational Risk Oversight).

The major challenge was to transform the company into a real profit center with KPIs at all levels. The mission was conducted in collaboration with the Board and stakeholders and resulted in: - The redefinition of the business model (Favouring amicable recovery optimized to the detriment of costly legal recovery, which directly impacted the profitability of the company that has returned to profits) - The recovery of the tax and social situation in order to ensure the regulatory and legal compliance of all the activities of the company. - Development of new business opportunities in collaboration with strategic partnerships; (A first offer to repurchase bank receivables in the amount of MD 100 outside of transactions between subsidiaries in collaboration with a specialized investment fund).

As part of the GFA team in the technical assistance dedicated to the beneficiaries of the KFW/TPME II credit line, my mission was focused on the overhaul of the recovery function with a local bank. This mission was an opportunity to learn how to work on a huge project with multiple stakeholders.