Youssef Najibi

iBanFirst is a European fintech providing international payments and FX solutions for SMEs and mid-sized companies. The product ecosystem supports the full client lifecycle, from onboarding and account setup to daily payments, FX execution, monitoring, and support. Within this environment, I operate as a Senior Product Manager on the Front domain, working closely with a cross-functional team of 9 developers and 3 UX/UI designers, distributed across web, mobile, back-office, and API products. Role & Responsibilities : - Ownership of the Front product scope, covering: Client web platform, mobile application and new internal back-office - Definition of the product vision and roadmap, aligned with business objectives and customer value - Leadership of product discovery on customer-oriented features and interface improvements (UX/UI) - Conducting user interviews and business interviews (Operations, Account Managers, Sales) to identify pain points and opportunities - Data-driven decision making through platform analytics, usage monitoring, and funnel analysis - End-to-end product delivery ownership: Feature framing and scoping, writing PRDs and user stories, backlog prioritization and agile rituals, delivery follow-up and iteration - Close collaboration with Engineering, Design, Data, Operations, and Commercial teams - Stakeholder alignment and pitching of initiatives during Product Increment Planning (PIP) - Partnership with Product Marketing on go-to-market strategies - Definition of rollout and deployment plans for new features - Implementation of product tours, in-app messaging, and adoption flows to support feature discovery and usage

Valiuz is a European retail data and media company that enables retailers and brands to connect online and offline data, power retail media campaigns, and deliver measurable performance. The platform centralizes customer intelligence and tools to support commercial operations, campaign planning, and performance analysis. Key achievements & responsibilities: - Led product management for an internal commercial application that enables sales teams to: Track campaign inventory — active, planned, and available placements Execute campaign positioning and alignment with business constraints Perform performance simulations to support commercial decision-making - Defined product vision, roadmap, and user journeys for internal tools serving cross-functional users - Drove discovery, prioritization, and delivery of features in collaboration with Tech and Data teams - Worked closely with Sales, Data Science, UX and Engineering stakeholders to align on value, feasibility, and impact - Designed and implemented an internal creative management tool to centralize campaign assets and streamline workflows - Contributed to building a unified client portal with seamless Single Sign-On (SSO) access to key systems (Salesforce, HubSpot, Airtable and internal apps) - Monitored product usage and performance, enabling continuous improvement and higher user adoption

Key contributor within the Legal & Compliance Department, leading the GDPR compliance strategy at the group level, with a strong focus on data governance and aligning application systems with the DPO’s guidelines. - Identified internal user needs regarding access, retention, and processing of personal data - Conducted around thirty interviews with business units to map data processing activities (purpose, sensitivity, data type), ensuring compliance with privacy-by-design principles - Defined the GDPR compliance roadmap for the group’s application systems, taking into account regulatory requirements, IT constraints, and business objectives - Co-developed compliance solutions (data purging, anonymization, access control) in collaboration with technical teams - Presented system-by-system analyses to the DPO for decision-making - Estimated technical and budgetary efforts, providing prioritization recommendations based on data volume, sensitivity, and regulatory risk - Built a cost/value analysis for each application system to prioritize compliance efforts based on business impact, data volume, and legal risk

Product Management & Innovation Consulting. 4 missions : - From march 2022 to may 2023 : Product Owner Design & Web Integration at Younited Credit (Paris, France) - From june 2023 to december 2023 : Product Owner Younione at Younited Credit (Paris, France) - From january 2024 to june 2024: Product Owner Data Quality at Novencia (Paris, France) Data Quality is Novencia's tool for detecting data quality issues. The project aims to implement a new version of the tool for suggesting corrections, as well as a redesign of the visualization and improvements in deployment and connectivity to various data sources. The tasks include: - Supporting the Data team in defining the requirements. - Benchmarking data visualization tools. - Studying the data flow to create a storymap to define the user experience. - Facilitating business/tech workshops to build the product roadmap. - Managing the backlog and creating epics, breaking them down into user stories. - Monitoring development with the tech team and performing functional testing. - Co-facilitating SCRUM ceremonies. - Contributing to the writing of functional documentation. - Onboarding the business team to use the tool. - From october 2024 to february 2025 : PMO at Groupama (Paris, France)

• International project management - Setting up product design workshops with international partners - Managing product design with the UX agency - Working internally with the content team for the content strategy - Defining the SEO strategy and the tagging plan for the website with the digital marketing team • Backlog management of the Stellar Factory project - Definition of the business need - Writing product’s specifications - Writing the user stories and management of the backlog in Jira - Participation of SCRUM ceremonies with the Scrum Master, back and front developers and testers - Product test and anomaly tracking

• Creation of the e-commerce platform - Definition of the business need - Participation in the design of the website and definition of the product backlog - Writing product’s specifications - Writing different user stories - Piloting and monitoring of the project in collaboration with the CEO and the developers - Product test and anomaly tracking • Digital project management - Creation of Facebook and Instagram social networks - Setting-up a strategy SEO/SEA - Development of editorial planning and management of influencer partnerships

• Creating the « A table Nestlé » mobile app - Conceptualization of the product and definition of its backlog - Writing product’s specifications - Steering and monitoring of the project with the team of external developers and the internal legal department - Product test and anomaly tracking • Digital project management - Monitoring the development and improvement of the website in collaboration with the Webmaster - Development and implementation of CRM strategy and editorial planning in collaboration with the community manager - Definition of the SEO/SEA strategy in collaboration with the traffic manager - Briefing of the graphic team for visual creations • Trade Marketing - Definition of product, price and location in collaboration with the Sales teams - Creation, in collaboration with the communication agency, of theatricalization related to the event - Recruitment and training of the merchandising team - Post-operation analysis

• Management of multisectoral marketing studies, off-line and online audience study • Benchmark and analysis of the group's and competitors' digital and special operations campaigns • Preparation of sales pitches in collaboration with the sales department • Collaboration with the traffic manager and the yield manager on special operations and digital campaign reports • Realization of sales supports for the internal management • Corporate website management (BtoB) and professional social networks