Yowell ABAKA
Digital Transformation Manager | Scrum Master
Salaire / Taux journalier
Abidjan, Côte d'Ivoire
Freelance
Expertises
Langues
À propos
Introduction
Digital transformation leader with 7+ years driving enterprise-wide change and agile methodologies at Orange. Spearheaded e-commerce platforms generating 35M+ CFA revenue and managed digital portfolios worth 100M+ CFA. Certified Scrum Master specializing in organizational transformation, product management, and team leadership to accelerate your digital evolution.
Expérience de travail
Orange Cote d'Ivoire
oct. 2014 - Présent
12 ans 1 mois
Abidjan, Côte d'Ivoire
In charge of Digital transformation
janv. 2020 - Présent
6 ans 10 mois
Abidjan, Côte d'Ivoire
- Participation in the development of the OCI digital transformation plan - Participation in the establishment of governance and kick off directors - Help with the implementation of the OCI digital transformation plan - In charge of the digital culture scope of the transformation plan for employees: Gamification: Organization of training & level tests on Agile methods and data
Performance and audience Project Manager
mai 2017 - janv. 2020
2 ans 9 mois
Abidjan, Côte d'Ivoire
Search Engine Marketing - Reviews and implements changes to websites so they are optimized for search engines - Prioritize and develop relevant and engaging content in Apps and Websites - Knowledge of HTML, CSS, programming language - Analyze websites for improvements - In-depth knowledge of keyword research - Understanding of SEO copywriting Digital assets and metrics: Google analytics /Google 360 suite/Quanta /ScreamingFrog /SEOspider: /SEMrush/Alexa/Similarweb /crazyegg - Search engine advertising and Social Media Optimisation Customer relationship - Identification of customer needs and formulation of responses on Orange & moi: Establishment of a user guide - Support for the customer relationship transformation plan - Boost of use: digitization of customer uses and promotion of digital channels - Training of teams of mobile coaches: field sensors, customer knowledge and training (internal and external) - Increase the presence of my Orange in different customer relationship channels Quality of Service - Monitoring of the quality of service with the technical department - Design and implementation of the digital watch and alert system for the entire digital product portfolio - Identification of all complex issues that prevented customers from using the digital assets and implement a corrective plan
chef de projet digital
oct. 2014 - mai 2017
2 ans 8 mois
Abidjan, Côte d'Ivoire
- Communication digitale sur les offres lancées (RS et sites internet_ budget annuel entre 30 et 100 millions CFA) - Création et lancement d’une boutique en ligne (CA année de lancement : 35 millions CFA) - Création et lancement d’un site de e-commerce (budget initial : 100 millions CFA) Création lancement d’une plateforme d’applications mobiles (budget initial 50 millions CFA) - Gestion et analyse des offres de partenariats externes - Recherche et analyse d’opportunités de partenariat sur les offres existantes - Développement du mobile Banking (perspective de 300 millions CFA de revenu annuel sur les offres de mobile Banking) - Suivi de développement des partenaires commerciaux - Mise en avant et définition de la stratégie de communication et commerciale des partenaires
Marketing strategy consultant
oxalya Conseil
janv. 2013 - oct. 2013
10 mois
Paris, France
- Request for financing: Analysis, design and promotion of the socio-environmental projects of porters with the aim of highlighting them with European incubators (budgets released between € 50,000 and € 400,000) - Study of the feasibility of the project - Market research / Analysis of demand - Development of the Business Plan - Implementation of the promotional strategy - Competition analysis - Definition of the offer and the price schedule
CUSTOMER DIRECTORY
TOYOTA FRANCE
févr. 2012 - août 2012
7 mois
Paris, France
- Management and data analysis - Customer relationship management (CRM) - Toyota Europe and concession monitoring - Internal and external reporting - Management of the continuous Improvement (Kaizen): focus on the improvement of customer satisfaction through continuous and incremental improvements to processes. - Support the management in the implementation of the quality policy - Development of an application for monitoring quality control - Planning and management of the client retention program ( goodwill gestures) - Sponsorship campaign for Yaris and IQ (budget : 600 000 €)
Formation
IAE FRANCE - Écoles Universitaires de Management
Master's degree
2011 - 2013
2 ans 1 mois
Université d'Angers
Master's degree
2010 - 2011
1 an 1 mois
Université de Reims Champagne-Ardenne
Master in géopolitics
2009 - 2010
1 an 1 mois
Université de Reims Champagne-Ardenne
Bachelor's degree
2006 - 2009
3 ans 1 mois
Collège International jean mermoz
Baccalauréat
1998 - 2005
7 ans 1 mois
Scrum institute
Certificat SCRUM