Ysé Maso y Guell Rivet

Salesforce Marketing Cloud Missions fonctionnelles : Créer les nouvelles journeys d'automation sur les différents segments Créer de nouvelles segmentation en natif avec DeSelect Gérer et mettre à jour le modèle de données Assurer et piloter la réputation de notre adresses IP et la delivrabilité des différents leviers Gérer le calendrier des opérations marketing (Emailing, sms) en coordination avec l'équipe Growth Suivre les performances de toutes les actions sur les différentes cibles (Journeys, Newsletters, Emailings, Sms…) Recommander et mettre en place l'optimisation des différentes campagnes Missions techniques : Mettre en place le tracking Assurer et piloter la réputation de notre adresses IP et la delivrabilité des différents leviers Personnalisation des emails avec recommandations dynamiques - AMPscipt et SQL Missions stratégiques : Piloter les performances des actions marketing sur tous les canaux (Journeys, Newsletters, Emailings, Sms…) Mettre en place une stratégie d'hyper segmentation et personnalisation Mettre en place un programme de fidélité

Started working as a Digital Consultant and registered on the Malt Platform. Digital Consultant missions: - Digital Audit: (SEO audit, Website Audit, Website Traffic Analysis, Analytics Audit, Social Audit, Advertising Audit) - Digital Marketing Strategy - Digital Communication Strategy

• Managed the brands I was in charge of, on the website: animation and development of e-shops, developing themes each week, products online and corners merchandising, follow-up of turnover and optimization of commercial animations to promote the disposal of stocks. • Managed our partnerships with the brands, internally: purchasing management and supplier follow-up, coordination between the purchasing sector and the various services, optimization of purchases in compliance with cost objectives, profitability, quality and volumes, update stocks and prices with suppliers for online sales, management of suppliers' requests, order tracking, product management (sample processing, follow-up shooting, tracking returns) • Attended appointments with brands to discover the stakes of the negotiations and foster relationships

Member of the hosting agency, participated in many events, hosting, serving drinks and doing animation for different brands like Louis Vuitton or L'Oreal.

Worked as a Central Perk team member for almost 3 months. Helped to serve clients and I also participated in elaborating special events in the cafe.

I completed my first year business school internship at Saint Laurent Paris Avenue Montaigne in retail from May 17, 2016 to August 31, 2016.