Yvan Charreix

– Owned end-to-end fan registration and identity platform roadmap: strategy, product requirements, vendor selection, delivery, and post-launch optimization across four Olympic cycles – Defined onboarding, progressive profiling, and consent management frameworks aligned with GDPR and IOC data governance standards – Orchestrated cross-functional delivery across Product, Data, Legal, Analytics, CRM, and Technology - managing 10+ internal and external stakeholders per cycle – Built scalable, reusable acquisition infrastructure enabling consistent growth across Tokyo 2020, Beijing 2022, Paris 2024, and Milano Cortina 2026 – Drove mobile acquisition strategy, increasing app registration rate from baseline to 67% of total new registrations – Anticipated and mitigated data compliance risks across multi-party digital infrastructures - coordinating Legal, IT, and external technology partners across multiple jurisdictions – Contributed to the early data and engagement foundations for LA28 – Paris 2024: +13M new registered users → 34.5M total | Delivered at 117% of stretch acquisition target – Milano Cortina 2026: +3.7M new users → ~41M total | Near-100% of target achieved – Built the first reusable IOC fan identity infrastructure, eliminating full rebuild costs per Games cycle – Raised app acquisition share from <30% to 67% across active registrations – Global registered fan base grew from ~21M to 41M a 95% increase in 5 years

– in collaboration with Penceo

– Built SGS's global digital marketing function from zero - consolidating a fragmented estate of 300+ country websites into a unified digital ecosystem, deployed across 100+ markets with shared CMS, analytics, and marketing automation. – Led teams of 25+ across UX, content, development, analytics, and CRM - managing CHF 1.5M annual budget – Deployed Oracle Eloqua marketing automation across global marketing teams, enabling scalable segmentation and lead nurturing – Built acquisition and lead generation infrastructure generating 20,000+ qualified leads/month from digital channels – Implemented unified analytics framework across the consolidated ecosystem - first time SGS had a global digital performance view – Reduced digital operational complexity by ~70% through platform consolidation (300+ sites → unified ecosystem) – Generated 20,000+ monthly qualified leads from digital channels – Delivered CHF 1.5M digital program on time and within budget across 100+ markets

– Freelance- Web development and digital marketing - missions for Stryker, Nespresso and SGS