Yves-Lauren Esguerra

Mini-site management | UX | Acquisition | CRM | CSR tools • Managed and coordinated Orange B2B mini-sites (Mobile Business Apps & Networks): scoping, development, and collaboration with web agencies to align with commercial and marketing goals. • Planned and delivered releases aligned with key business periods, ensuring cross-functional coordination. • Oversaw budgets (production, hosting, maintenance, acquisition campaigns). • Optimized Search campaigns (keywords, bids, media coordination) to generate leads. • Defined and tracked KPIs: traffic, sessions, leads, open/click rates — with monthly reporting to support strategic decisions and UX optimization. • Designed and executed B2B Email & SMS campaigns: audience targeting, HTML validation, performance analysis (open/click/engagement rates), and ROI reporting. • Developed the Circular Mobility Calculator, a carbon footprint tool for sales teams, supporting Orange's CSR goals and promoting sustainable mobile equipment usage.

Deployment & Retail Network Coordination – Hubside Store (2020–2022) • Led the rollout of over 100 Hubside Store locations across France and internationally (Spain, Italy, Belgium, Dubai, New York). • Store Openings: Coordinated project teams, vendors, and timelines to ensure on-time deliveries. • Site Analysis & Layouts: Conducted catchment area studies, worked with architects and marketing for store design. • Regulatory Compliance: Prepared administrative files, monitored construction progress, liaised with landlords. • Lease Negotiation: Reviewed key lease terms, ensuring favorable agreements and risk mitigation. • Budget Control: Managed costs for real estate, store fit-outs, and ongoing operations, reporting to executive committees. • Administrative Management: Oversaw regular payments (rent, utilities, service providers).

Contribution to Monitoring Performance, Service Quality, Budget Control, and Digital Transformation of Orange Business Services' Partner Contact Centers Partner Performance Monitoring • Developed and updated monthly dashboards for Steering Committees (KPI, TTM, quality, ROI, timelines, corrective action plans). • Analyzed operational results by partner and distributed reports to internal teams (enterprise agencies, customer relations management). • Contributed to decision-making based on consolidated performance indicators. Quality Monitoring • Implemented and coordinated a quality control process for partner interactions (random call monitoring) in collaboration with Hubicus (BVA Group). • Analyzed quality gaps and provided recommendations for improving the customer experience. Budget & Digital Project Monitoring • Managed monthly billing reports by partner (tracking volumes, discrepancies, and adjustments). • Contributed to a digitalization project in AMOA mode: helped design and implement an automation tool to streamline and simplify the billing process.

Contribution to the Digital Transformation of Chèques-Vacances: Transition from Paper to Digital for Enhanced User Experience and Partner Efficiency Strategic Research & Market Studies: • Conducted benchmarks using PESTEL, SWOT, and Business Model Canvas analyses. • Ran quantitative (Survey Monkey) and qualitative (interviews, verbatim analysis) studies to identify user needs and expectations. Contribution to Digital Strategy: • Helped improve website content: updated chatbot, integrated widgets, and explored potential advertising partnerships. • Provided optimization recommendations based on survey results. Results Achieved: • Guided the digitalization project through research contributions. Enhanced the website’s content. • Participated in marketing strategy development by analyzing survey data.

• Ensuring the individual follow-up of children • Transmit knowledge and work methodology • Participation in educational meetings

• Business development : B to B customer relationship management (analysis and development of strategic product recommendations to customers by product and supplier sourcing), coordination and steering of logistical production (specifications, BAT(s), GANTT), accounting monitoring (quotations, estimates, invoices) and assistance on daily tasks (letters, orders, labelling).