Zacharias Carlens

– Delivered digital marketing campaigns and managed SEO/SEM initiatives, driving a 30% increase in website traffic and engagement. – Implemented Salesforce and Pivotal CRM integrations with marketing automation workflows, leveraging segmented data to deliver personalized lead nurturing journeys and increasing qualified leads by 25%. – Leveraged generative AI tools to optimize content strategy and automate campaign assets. – Analyzed performance with Google Analytics/SEMrush to provide data-driven recommendations for regional growth.

– Orchestrated the marketing technology stack for corporate websites across 30+ countries, deploying standardized B2C/B2B platforms to ensure global brand consistency and regional scalability. – Driven digital marketing transformation by identifying and embedding effective tools, processes, and ways of working to modernize regional marketing capabilities. – Developed and deployed regional "campaign kits" and marketing toolboxes, including standardized email templates and personalized lead-gen assets via Emailvision and Netvertis to enable local execution. – Built digital marketing capability by training globally 50+ Regional Managers and establishing a comprehensive knowledge base on Confluence, including video tutorials and PDF user guides, to enable independent local execution and reduce support volume. – Led project management and stakeholder coordination for global feature requests, managing individual budgets of €150K and collaborating on regional projects exceeding €300K annually via Jira and ServiceNow. – Facilitated cross-functional collaboration with local teams to align digital strategies for major product launches and lead management initiatives. – Led the successful launch of a global home automation portal under high-pressure conditions, coordinating a 48-hour intensive data-cleansing sprint to resolve critical CRM data issues 2 days before go-live. – Provided technical troubleshooting and expert guidance to regional teams on complex CMS cache management and platform updates, ensuring seamless content publishing across global markets.