Zaïna Fikri

Solutions to manage reusable containers in the food service industry (B2B Saas and B2C and B2B mobile apps, €7 million funding round). - Structured and managed a consulting offer to help restaurant chains transition to reusable containers (Sushi Shop, Délineo, Sodexo) - Defined Ops’ OKR & budgets - Optimized process reducing time spent on one of our offerings by 70% - Took part to executive committees - Structured & managed the Ops team (3 FTEs)

Consulting firm specialized in Strategy, Marketing and Digital. Worked on 15 projects across several themes and sectors, including: ▪️ Launched a B2C website dedicated to retirement preparation | Groupama Gan Vie | 17 months - Lead the discovery process: Analyzed market trends and organized a quantitative study to define the user journeys and to identify client needs ; Conducted 3 interviews to build personas ; Benchmarked French and international markets - Defined the product vision & strategy - Led delivery in agile mode: defined features, created prototypes & deployed a POC - Organized a hackathon (2 days, 60+ participants) - Collaborated with Dev, Design, Copywriting & SEO teams & managed 2 consultants - Launched the beta version leading to national deployment Expected sales of about 400M€ (retirement saving products + website) ▪️ Launched the back office of a sales support app | Malakoff Médéric | 7 months - Conducted user research: conducted 8 interviews and led workshops - Defined features, wrote specs, and prepared and managed QA - Product Marketing: led the product launch & team training 400+ sales representatives using the app ▪️ Implemented features for a new relationship program within Room Saveurs CRM system | 2 months ▪️ Designed a new post office concept | La Poste | 9 months - Analyzed market & societal trends, led on-site visits and conducted 30+ interviews - Designed the new post offices concept in collaboration with 2 service providers (product mix, customer experience, etc.) --> 12 post offices transformed in 2022 (target: 7,000 by 2027) ▪️ Redesigned a company products & services | BNP Paribas Personal Finance | 3 months - Led user research & conception workshops - Designed 10 new debt consolidation products & services targeting 6 new targets Commercial target: ≃4M households Sectors: Food, tourism, retail, postal sector, insurance, energy

- Benchmarked restaurants’ concepts - Defined the marketing strategy - Helped at creating the hotel and restaurant’s website

IT and Management consulting firm. Designed an app & a website aiming to assist technicians in their on-site interventions | Energy Group | 6 months - Defined processes & wrote specs in Agile mode (Scrum) - Managed QA

Selected and implemented an ERP software for a start-up specialized in contemporary furniture and items