Zakaria KWYASSE
Career Development & Training Specialist | Mentor & Project Manager
Salary / Daily rate
Casablanca, Morocco
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
With over twelve years of experience in marketing, sales, and training, I specialize in mentoring and guiding individuals toward professional growth and success. Passionate about personal branding, career development, digital innovation, and creative design, I have collaborated with organizations across different countries to conduct workshops and training programs for young people from diverse nationalities and cultural backgrounds. My expertise spans project management, social media, human resources, client relations, partnerships, and the coordination of both pedagogical and administrative teams. Trilingual in Arabic, French, and English, I bring strong experience in designing training curricula, leading bootcamps, conducting post-training evaluations, and developing satisfaction surveys. I am dedicated to creating supportive, engaging, and impactful learning environments. Furthermore, I am deeply committed to promoting employability through coaching workshops, interview simulations, the development of corporate partnerships, and mentoring initiatives that support young people in their pursuit of self-employment and entrepreneurship
Work experience
Trainer - Mentor
DMT (Digital Marketing Training)
Feb 2021 - Present
5 years 9 months
Casablanca, Morocco
– General skills training in public speaking and emotional intelligence – Designed and delivered training programs, demonstrating creativity in instructional methods (Bloom's taxonomy) – Entrepreneurship on Program Designing & Project Building – Empowering Growth through Innovation (SDG's alignment) – Multilingual Trainer (Arabic, French, English) – Startup & Business Mentor
Entrepreneur
Digiwearit - Sakisaki
Feb 2022 - Present
4 years 9 months
Casablanca, Morocco
– Founder of ToteBag Business – Co-founder of Digiwearit (1st AR plateforme to try clothes) – Founder of Maalamni (1st plateforme to promote artisan work)
Consultant in Career Development and Youth Empowerment
FREELANCE
Feb 2021 - Present
5 years 9 months
Casablanca, Morocco
– Built and led a national program at Estem Morocco (2023-2025) benefiting 50,000 girls (8-18), with focus on rural areas. – Founded TFM - The Far Morocco to empower youth in marginalized towns. – Co-created a skills program with Arkx in 4 cities, reaching 80+ participants each. (July - Sep 2025) – Coached AIESEC Morocco's national team & 14 local teams, impacting 500+ beneficiaries. (FEB 2021 - Present) – Delivered 40+ free workshops in 2024 for 1,300+ participants nationwide.
Project Manager
Lamamy
Feb 2020 - Jan 2025
5 years
Casablanca, Morocco
– Managing projects and implementing B2B & B2C procedures – Supporting the personal development of girls and women – Developing internal and external communication plans
Marketing Consultant
ARKAYN & COMPANY
Oct 2020 - Feb 2021
5 months
Casablanca, Morocco
– Developed a roadmap for a national study and supervised its implementation in 24 cities across 8 regions in Morocco – Conducted market research with a sample of 500 participants – Supervised and trained the recruitment team for the national study
Country Manager
AIESEC International
Jul 2019 - Jul 2020
1 year 1 month
Amman, Jordan
– Managed cross-functional teams, showcasing collaboration and resilience in four local chapters – Expanded partnerships in Europe, Asia, and Africa and supervised recruitment/onboarding of over 120 members – Managed partner portfolios (UNICEF, Samsung, King Foundation) with an ROI of +35% and organized four national conferences with an ROI of +20% (all over the year)
National Director
AIESEC Morocco
Apr 2018 - Jul 2019
1 year 4 months
Rabat, Morocco
– Managed entrepreneurial product operations and developed a national sales strategy – Achieved 250 sales in one year (+180% growth) and implemented a national sales plan in 11 Moroccan cities – Established 18 new international partnerships (Europe, Asia-Pacific, Africa) and supervised the daily and weekly management of over 100 members
Education
ENCG SETTAT
Master's Degree, E-business and Digital Marketing
2021 - 2023
2 years 2 months
HASSAN 2 UNIVERSITY
Bachelor's Degree, Applied Mathematics & Statistics
2012 - 2017
4 years 10 months
IBNO ZAYDOUN
Baccalaureate, Mathematics option 'A'
2011 - 2012
10 months