Zeineb Bouhejba

- Co-founded, Kayza, an e-commerce home decor brand for natural, ethical and sustainable products. - Developed the business and marketing strategy. - Identified new market opportunities, driving product innovation. - Established strategic partnerships. - Led and managed a team of 5 at Kayza, along with a network of 10 suppliers in Tunisia.

- Led and facilitated cross-functional collaboration between product, engineering, and business teams to analyze customer pains and ideate new features. - Backlog Management: gathered requirements, wrote user stories, and prioritized tasks based on business value and technical constraints. - Led agile ceremonies (daily stand-ups, sprint planning, reviews, retrospectives) in collaboration with engineering, design, and data teams. - Worked closely with developers to ensure technical feasibility, remove blockers, and validate proposed solutions. - Roadmap management: planned milestones, tracked progress, and communicated regularly with internal stakeholders (Sales, Support, Marketing). - Implemented Agile methodologies to oversee new feature development, from ideation to successful launch. - Proactively identified and mitigated risks, dependencies, and blockers. - Analyzed and improved delivery processes. - Implemented dashboards to monitor product success metrics (NPS, activation rate, adoption,feedback). - Tracked and analyzed team performance, delivery metrics, and business outcomes against OKRs. - Change management: Coached cross-functional teams in adopting new tools and methodologies, including the transition from Jira to GitLab.

- Co-managed two mega-projects, ensuring technical conformity, cost and time efficiency. - Supported technical planning by facilitating a clear understanding of user requirements, ensuring alignment with project goals. - Collaborated closely with cross-functional stakeholders to ensure and improve the quality of the deliverables. - Facilitated clear and effective communication across the organization to ensure seamless collaboration and project alignment. - Continuously sought opportunities for improvement, identifying and implementing actions to enhance efficiency and drive better project outcomes. - Negotiated and built relationships with external contractors including terms and contracting.

- Supported the project manager in strategic and operative tasks within the engineering department - Coordination between requirements engineering and product developers - Matlab programming & hardware testing

- Process optimization: Set up a simplified and improved ticket system - Supported projects in the field of Augmented Reality and industry 4.0 - Improved the maintenance process within the manufacturing area