ZHILIN LIU

Business Intelligence & Consumer Insights for new brands of l'Oréal CPD division - Participate in the launch and monitoring of the qualitative & quantitative ad-hoc studies - Manage relationships between marketing and institutes: Brief of the institutes, Methodological control and respect of timings; Read, check and rectificate the questionnaires; In charge of logistical organization (test equipment) - Contribute to carrying out specific studies and analyze results

Clients : Nestlé (Nescafé), Danone (Aptamil) - Coordinated the 360° marketing strategies for Nescafé Gold Drip 2.0 campaign across social, digital, TV, and e-commerce platform. Oversaw execution for creative deliverables including KV & TVC, social posters, and gift box - Assisted in digital communication for Aptamil Essensis launch campaign through paid media, EC insite traffic buying, outsite traffic buying (OTV and vertical site), search engine, brand-owned media, and earned media; controlled quality of content output

- Conducted quantitative studies and qualitative studies in response to various business issues, including new services/products development, customer segmentation and branding - Analysed various databases (CRM, financial) in order to obtain a better knowledge of our customers for luxury brands in the hotel portfolio - Managed study projects: development of the brief, implementation of the approach for each project, project monitoring, analysis of the results and recommendations - Strategic planning: trend research, market sizing, benchmark

- Conducted studies on voice assistant market and identified opportunities for the company - Developed customer acquisition campaign (press articles, posts on social networks, videos, workshop events, etc.) - Helped with the preparation of pitches to present the offer to target companies - Community Management: community animation, content writing (open innovation, machine learning, algorithm ethics, data protection, etc.) SoundAI is a Chinese start-up that focuses on acoustic technologies and artificial intelligence interactions. It provides far-field Voice recognition solutions to a wide range of partners including Xiaomi, Tencent, Huawei and Alibaba.

• Monitored and analysed public policies, laws and regulations including IPR, content regulation and tax policy • Drafted weekly insights on business implications to clients on the above issues and industry updates • Delivered oral briefs and special reports to clients on the business implications of key political events • Participated in the Government Relations and CSR strategy pitch for a leading retail company