Zin Eddine El Kanafi
Senior UI/UX Designer · Product-focused · Design Systems, E-commerce & Enterprise · Figma expert ·
Salaire / Taux journalier
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Product-focused Senior UI/UX Designer with proven experience designing enterprise and e-commerce web & mobile experiences. I run end-to-end product design: discovery, user research, information architecture, interaction design, high-fidelity UI and interactive prototyping — always aligning UX with measurable business outcomes. I build and maintain design systems and reusable component libraries to accelerate development, reduce design debt, and ensure consistent experiences across products. I partner closely with product managers and engineers in Agile teams, provide design QA during implementation, and mentor junior designers to scale design quality. Recent wins: shipped mobile-first checkout improvements that increased conversion, reduced support tickets through clearer IA, and accelerated development velocity with documented component libraries. Open to remote, relocation, and contract opportunities. Portfolio: www.behance.net/elkanafi-studio
Expérience de travail
UI/UX Designer
Smarteez - Digital factory
nov. 2024 - mai 2025
7 mois
Owned UX for three e-commerce platforms (clothing, furniture, agency storefront) with focus on mobile discovery and checkout. Redesigned discovery and checkout flows — increased mobile conversion by 18%. Created reusable templates and patterns, improving cross-site consistency by 40%. Ran moderated usability tests and rapid iterations, cutting purchase-flow errors by 30%.
UI/UX Designer
RiverTech
févr. 2024 - oct. 2024
9 mois
Casablanca Metropolitan Area
Led UI/UX for an ERP suite (marketing site, responsive web app, mobile companion). Translated complex enterprise workflows into role-based journeys, reducing support tickets by 15%. Built wireframes, interactive prototypes, and a reusable component library — improving dev velocity by 20%. Ran stakeholder workshops and usability sessions; new releases saw a 25% higher user satisfaction score.
SEO SEM Specialist
Flowers.ae
janv. 2022 - oct. 2023
1 an 10 mois
Nahwa - Aturrah - Charjah - Émirats arabes unis
Aligned on-site UX and landing pages with SEO/SEM strategy; grew organic traffic for key clients by 80% over 18 months. Designed and A/B tested landing pages and CTAs, increasing campaign landing conversions by 22% on average. Reorganized content and on-page UX to reduce bounce rates by 15%.
Formation
Faculté des Sciences Juridiques Economiques et Sociales Ain Sebaa
Master's degree, Sales & Marketing Engineering
2020 - 2022
3 ans
Faculté des Sciences Juridiques Economiques et Sociales Mohammedia
Bachelor's degree, Administrative Management
2017 - 2018
2 ans
Institute Prince Sidi Mohamed De Gestion Et Comercialisation Agricole
Technician Specialized, Agricultural Business Management
2015 - 2017
3 ans
Licences et certifications
Design User Experiences with Figma
Délivré le : juin 2025
Design Thinking: Understanding the Process
Délivré le : juin 2025