Zineb Bedda

– Structure and drive the Corporate Digital Banking roadmap – Lead enhancements of the "MyBusiness" corporate e-banking platform & mobile app – Support business requirements on cash management & trade finance – Advance internal process digitalization for trade finance, streamlining international operations.

– Redesigned the retail mobile app "Pocket Bank”, delivering a modern UX – Enabled a fully digital account opening journey, allowing 100% mobile onboarding – Integrated DGSN identity authentication for secure, real-time customer verification – Launched Apple Pay & Google Pay, expanding digital payment capabilities via tokenization – Introduced push notifications on Pocket Bank, boosting user engagement and enabling real-time updates – Embedded biometric verification into mobile transactions – Pioneered Morocco's first accessible banking website, empowering people with disabilities: jedeviensclient.gbp.ma – Implemented an onboarding-focused Electronic Document Management System (EDMS), streamlining client integration and document workflows.

– Launched 100% online auto insurance subscription, generating 15% of total auto insurance revenue compared to traditional channels – Designed and implemented a mobile claims management process through AFMA mobile app (B2C) routed to a HubSpot-based ticket pipeline, reducing claims processing time from 7 days to 2.5 days – Drove adoption of “AFMA Cloud”, the B2B insurance management platform, achieving 80% active user rate via targeted digital activations – Established health insurance EDMS, giving clients access to their medical records on the mobile app – Automated customer journeys and dashboards via Salesforce Marketing Cloud, enabling real-time insights and more efficient customer interactions.

– Developed product packages for trade and international transport, improving commercial effectiveness – Redesigned corporate website and launched digital acquisition campaigns via social media and Google Ads, driving user engagement and client acquisition – Planned professional events and international partnerships, aligning initiatives with product strategy – Led digitalization of internal processes for trade, international transport operations management and customs clearance, improving service quality and responsiveness to client needs.

– Contributed to the launch of hiringplug.com, an AI-powered recruitment marketplace integrating ATS, intelligent matching, and vendor management modules – Participated in testing and go-live phases – Supported product communication and content creation, authoring articles on the hiringplug blog (RecruiterTimes)

– Guided prospective students through admissions process and program selection – Organized campus tours and orientation events to promote academic programs.