Zineb Belghazi

Industries: Automotive, Insurance and Banking, Telco, Retail & Manufacturing, Public sector | Africa, EMEA & US Scope: GenAI, Conversational AI, Customer Rep AI CoPilots, Live Translation, Speech Analytics, RPA • Transformation & RFP Strategy: Convert client briefs into structured AI roadmaps, RFP response s, and pitch demos. • Offering & Market Positioning: Analyze emerging market trends to design and continuously refine AI offerings. • Internal Enablement: Scale sales team capabilities via coaching and centralized Q&A into strategic knowledge assets.

Industries: Selective Retail & Beauty, Automotive, FMCG & Food, Postal Services & Logistics | EMEA, Morocco & US Scope: C-Level Market Positioning Advisory, Annual Multi-Stakeholder Orchestration across paid and organic levers. • Strategic Advisory & Account Growth: Leveraged data-driven evidence and risk-of-inaction storytelling to earn C-suite trust, expanding account remits into unbudgeted transformation initiatives. • Data & AI Transformation: Scaled 1st-Party Data, CDP and AI solutions across conversion funnels, directly aligning tech execution with corporate growth targets. -- 76% acquisition lift: Pioneered a strategic A/B testing POC for a top FMCG group, proving higher basket impact and cross-category brand halo effect. -- +20 pts media efficiency: Replaced manual, single-KPI buying with real-time AI multi-scoring for an Automotive Group, optimizing inventory selection across weighted performance indicators. -- 4x media ROI unlocked: Diversified a cosmetics leader's video and social mix by opening eRetail Media as a new channel, securing retailer access and building a dedicated team to capture point-of-purchase demand. • Change Management and upskilling: Coached CMOs on digital roadmaps while training 100+ employees to drive technical and cultural shifts through tailored training programs. • CSR and Sustainability Leadership: Piloted strategic roadmaps, supporting teams on carbon footprint measurement and embedding sustainable choices into client digital strategies.

Industries: FMCG, Luxury, Travel & Aviation, Healthcare & Pharma, Insurance & Public Sector | EMEA, Morocco & US Scope: Annual Strategy and Cross Channels Orchestration including display, social, SEA, and video levers. • Digital Transformation: Spearhead business evolution through high-impact use cases. -- Media Pivot: Led offline-to-online transition for legacy advertisers to drive ROI. -- +11-pt engagement lift: Steered a luxury data project to prove 1st-party data superiority over generic audiences, aligning trading teams and driving performance tracking for a Luxury Brand. -- 15d to 24h data latency cut: Defined a top-down approach and designed the MVP to automate a global advertiser's media reporting, onboarding 15 markets onto a unified dashboard for an FMCG brand. • Change Management and Capability Building: Orchestrated workshops and hands-on training to ensure team autonomy, digital acculturation, and cross-functional data process adoption.

Industries: Telco, Banking, FMCG, Luxury, Mass Retail, Tourism | France Scope: Operational coordination across display, video, and social levers for media stakeholders. • Digital and Video Strategy: Spearheaded the strategic pivot from traditional TV to integrated video ecosystems, managing annual budgets up to €15M. -- From 5% to 80% automated buying scale-up: Transitioned client portfolios to real-time bidding models to maximize ROI. -- Multi-stakeholder project governance: Defined cross-channel KPIs and rigorous deliverables to ensure on-time execution. -- DMP audience orchestration : Leveraged data to deliver tailored, exclusive messaging to customers versus prospects. • Change management and Organizational readiness: Orchestrated the departmental transition. -- 50+ TV buyers: Designed and led tailored training paths to bridge the gap between traditional TV and digital video. -- Organizational Design: Partnered with HR to redefine digital competencies, ensuring long-term technical transition.