Zoé Lesouef

For the past 5 years, I’ve been working as a freelance designer, handling a wide range of projects — from brand identities and websites to product design and Webflow development.
This experience taught me how to manage projects end-to-end, collaborate with all types of clients, and adapt quickly to different creative challenges.
It also helped me sharpen both my creative eye and my ability to think strategically about design.

In 2024, I co-founded the creative studio Zoé & Clément with my design partner.
Together, we helped startups and entrepreneurs bring their ideas to life — from the first brand spark to fully functional apps and websites.
We combined product design, branding and no-code development to deliver impactful, tailor-made digital experiences.

This project focused on redesigning the website for the Icade group's parks and developing it on Webflow. The mission involved several aspects: restructuring the site's architecture, rebranding one of the parks, creating mockups, and deploying the website on Webflow. This project was completed independently, with the support of a copywriter for the branding and website content.

My first internship was at Hervé Studio, a creative design studio, where I joined as a junior art director to work on rebranding projects.
During this time, I explored multiple tools — 3D, illustration, motion design — and learned the fundamentals of building strong visual identities. My second internship focused on product design. I spent 8 months working on a healthcare app, alongside a few branding projects.
I was in charge of creating the design system and building the full set of UI mockups for the product.

Internship, 6 month - Worked on the evolution of the platform by designing new features to better support project creators.
Collaborated closely with the product design team and developers to ensure smooth implementation and user-centered improvements, based on regular user interviews and feedback.