Galina Panarina
Product Marketing Manager | B2B, EdTech, Healthcare | Launched products with $1M+ in revenue
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Senior Product Marketing Manager with 9+ years of experience in B2C, EdTech, and healthcare. Strong background in growth strategy, go-to-market, funnels, performance marketing, unit economics, and ROI optimization. I help businesses scale by aligning product, marketing, and analytics: from hypothesis-driven growth and PMF validation to acquisition, retention, and revenue growth.
Work experience
Product Marketing Manager
Jun 2023 - Present
3 years 5 months
Paris, France
Key responsibilities: Growth & marketing strategy execution Hypothesis-driven growth experiments Customer Journey Mapping (CJM) optimization Acquisition funnels & conversion optimization Performance & content marketing Unit economics: CAC, LTV, ROMI Marketing ROI & ad spend optimization Cross-functional collaboration with teams & stakeholders Results: Consistent lead growth with reduced CAC ROMI increased to 250–300% Revenue growth across multiple client projects
Product Marketing Manager
SmartyKit
Jul 2017 - May 2023
5 years 11 months
New York, NY, USA
Key responsibilities: Built and executed social media and content strategy Increased brand awareness and audience engagement Worked on product strategy and product-market fit Led go-to-market and product launches, including SmartyKit Black Edition Results: Successful launch of a new product line Strengthened brand positioning and engagement metrics
Project Manager
INVITRO (#1 Company in Russia: clinical laboratory diagnostics)
Nov 2015 - Jul 2017
1 year 9 months
Moscow, Russia
Key responsibilities: Developed and implemented marketing strategies Conducted market and product research Analyzed marketing performance and effectiveness Led the launch and development of a diagnostic center Managed go-to-market for new medical products and services Results: Launched Russia’s first Check-up Programs Expanded the company’s product portfolio in laboratory diagnostics
Marketing Manager
SOGAZ
Aug 2011 - Aug 2015
4 years 1 month
Key responsibilities: Owned marketing strategy and media planning Drove B2B and B2C customer acquisition Organized offline and online events Led website redesign and promotion Results: Developed and launched Customers Loyalty Program Improved customer retention and brand trust
Education
The Wharton School
Marketing/Marketing Management, General
Licenses & certifications
Marketing Management
Issued: May 2015