Commercial Agent (Germany) HEDGREN — Belgian bag brand from Antwerp

HEDGREN — Belgian bag brand from Antwerp — seeks 5 Commercial Agents for Germany

Why Hedgren, why now?

Hedgren has stood for smart, functional bag design from Antwerp for over 30 years. Urban bags and travel gear for people on the move — not fast fashion, but thoughtful quality with a clear design identity. 

The brand is well established in France and Benelux and is now launching a systematic expansion into Germany. Five territories, a clear strategy, hands-on support — and a brand that fits naturally into the portfolio of discerning fashion and lifestyle agencies.

Territories (Immediate start)

• South Germany (Bavaria, Baden-Württemberg)

• North Germany (Schleswig-Holstein, Hamburg, Lower Saxony, Bremen)

• West / NRW (North Rhine-Westphalia, Rhineland-Palatinate, Saarland)

• Central (Hesse, Thuringia, Saxony-Anhalt)

• East / Berlin (Berlin, Brandenburg, Saxony, Mecklenburg-Western Pomerania)

Target channels

Upscale fashion stores, concept stores, lifestyle boutiques, shoe stores with accessories, select department stores, premium gift shops. No discount, no mass market.

What Hedgren offers

• Commission 8–12% — territory protection optional, subject to channel coverage and agency profile

• Established brand with 30+ years of heritage and international presence (Europe, USA, APAC)

• Sample collection, catalogues, POS materials, digital assets

• B2B ordering portal, direct shipping from central warehouse, fast restocking

• Hands-on support from the Hedgren team and Generations RPO

• Long-term growth partnership — not a short-term experiment

No formal application process. A short introductory call (20 min.) is all it takes. [email protected] | Book a call

This search is conducted by Generations RPO (Brussels) on behalf of Hedgren Creations NV (Antwerp).

What you bring

• Independent commercial agent (§84 HGB) with an established customer base in fashion retail

• Experience selling bags, fashion accessories, or lifestyle products

• Existing contacts with the target channels in your territory

• Entrepreneurial mindset and enthusiasm for brand building

Ideal, but not required

• Showroom or presence in a fashion order centre (we also support with sample cases and pop-up solutions)

• Multi-brand portfolio with complementary lifestyle/bag brands

Next step