Fractional DTC Operations Lead | Water Tech (Freelance)

🌟 What’s in it for you?

• Own an entire DTC business unit end to end, not just one function

• Work with a Belgian WaterTech startup whose products have a real impact on health, well-being and sustainability

• Operate with a high level of autonomy and trust, with direct access to the founder

• Start on a fractional basis (open to freelancers and independent operators), with room to grow the collaboration over time

• Flexible setup: remote, hybrid or Brussels-based

• Opportunity to build something meaningful and scalable, with long-term partnership potential

🔍 About the role

As Fractional DTC Operations Lead, you will take full ownership of Aqvita’s direct-to-consumer business line and be responsible for scaling it from its current state to 10,000 units sold in 2026.

This is a hands-on, end-to-end role covering both operations and growth. You will act as the single owner of the DTC track, from production to customer experience.

Your key responsibilities include:

• Coordinating production with external manufacturing partners

• Designing and managing the fulfillment strategy, including 3PL setup and oversight

• Owning and optimising the e-commerce stack 

• Setting up CRM and customer segmentation to support scalable growth

• Defining pricing, bundling and revenue mechanics

• Driving community-based marketing initiatives, not mass-market campaigns

• Managing day-to-day DTC operations with a strong execution focus

• Working closely with the founder, who brings deep technical and R&D expertise

🎯 About the ideal profile

• 3+ years of proven experience in DTC operations, ideally with physical consumer products

• Strong operational mindset, with the ability to execute as well as decide

• Comfortable working in early-stage or scale-up environments with evolving processes

• Used to owning topics end to end and taking accountability for results

• Pragmatic, structured and solution-oriented

• Interest in health, well-being and sustainability-driven products

• Fluent in English

• Open to freelance

This role is not suited for profiles focused purely on marketing, or for candidates looking for narrow scope or heavy structure.

🏗 About Generations RPO

This opportunity is supported by Generations RPO, a recruitment partner focused on meaningful, long-term collaborations.

Our goal is to connect companies with operators who want real ownership and impact, and to build recruitment partnerships based on trust, clarity and growth over time, rather than transactional hiring.