Product / Growth Designer (AI-first) — Freelancer

Description

We are looking for a Growth Designer with a strong focus on AI-driven design and performance marketing.

Your role is to create high-impact creatives and experiences that directly drive acquisition, conversion, and revenue.

This is not a traditional design role.
We are not looking for a pure branding designer.

We are looking for someone who:

• understands marketing and growth

• knows how to design for performance

• and can leverage AI tools (e.g. Pletor) to produce, test, and scale creative output fast

You will work on active client missions and collaborate closely with Growth, Paid Media, and CRO teams to turn strategies into conversion-driven assets and experiences.

Your objective: build design systems and assets that generate measurable business impact.

Your mission

• Design high-converting creatives for paid acquisition (social, display, video, etc.)

• Use AI tools (including Pletor) to generate, iterate, and scale creatives

• Design and optimize landing pages and funnels with a strong focus on conversion

• Translate growth strategies into performance-oriented design concepts

• Work on UI/UX and product design (websites, landing pages, user flows)

• Contribute to creative and production workflows automation

• Iterate quickly based on performance data and test results

What you will work on

• Paid ads creatives (static, video, motion)

• AI-generated visuals and content (Pletor, etc.)

• Landing pages and CRO-driven layouts

• Website and product interfaces (UI/UX)

• Conversion funnels and user flows

• Creative systems and scalable design frameworks

• Multi-format production (static, carousel, short video, GIF)

Performance mindset

• Design for conversion, clarity, and business impact

• Optimize for CTR, CVR, and engagement

• Use AI to increase speed and output quality

• Turn winning creatives into repeatable frameworks

• Balance speed, iteration, and performance

Tools

Recommended experience with:

Figma, Adobe Creative Suite, Canva, Webflow, WordPress, and AI design tools (Pletor, Midjourney, Runway, etc.)

• Strong experience in performance design and/or product design (UI/UX)

• Experience designing ads, landing pages, and/or product interfaces

• Strong experience with AI tools for design and content creation (Pletor required)

• Experience with Webflow and/or WordPress

• Understanding of marketing, funnels, and conversion logic

• Ability to work fast with structured iteration cycles

• Comfortable working on client missions

• Strong collaboration with Growth / Paid / CRO teams

• Motion / video design skills are a strong plus

• Not a pure branding profile, not a creative strategist role

• Fluent in English and French (spoken and written) — required

• Portfolio showing performance-oriented and/or AI-driven work is mandatory