Head of Growth Freelancer – Performance Relaunch & Structuring PARIS

Company context Lotchi is a fast-growing company in the live light shows space with a significant marketing budget currently lacking structure. The company is looking for an immediate operational boost ahead of internalising a Head of Growth function long-term.

Engagement: 2 days/week for 2 months
Location: Paris presence preferred (partial)
Start date: ASAP — flexible

Description We are looking for a senior, hands-on Head of Growth for a short and high-impact mission at Lotchi. You will come in fast, assess the current situation, and immediately structure the paid, data and funnel foundations — while helping frame the future full-time Head of Growth hire.

This is not a strategy-only role. You will be expected to both structure and execute from day one.

Your mission

• Audit the existing marketing setup — paid channels, data infrastructure, funnel performance

• Identify and prioritise the highest-impact growth actions

• Structure and launch paid acquisition with rigour and efficiency

• Set up the data and reporting framework to track performance clearly

• Optimise the funnel from acquisition to conversion

• Define the scope, profile and expectations for the future in-house Head of Growth hire

• Deliver quick wins while laying solid foundations for the long term

Growth methodology

Diagnosis & Analysis

• Rapid audit of paid channels, budget allocation and funnel performance

• Data and tracking infrastructure review

• Prioritisation of actions by impact and effort

Strategy & Roadmap

• Short-term action plan focused on relaunching performance

• Structuring of paid, data and funnel pillars

• Framing of the future Head of Growth internalization

Execution & Coordination

• Hands-on campaign deployment and optimisation

• Cross-team coordination with existing marketing resources

• Rapid iteration and performance tracking

Optimization & Reporting

• Weekly performance reporting

• Clear and actionable recommendations throughout the mission

• Final handover document to support the future internal hire

• Senior growth profile with strong paid, data and funnel expertise

• Able to structure AND execute — this is a hands-on mission

• Comfortable moving fast in an unstructured environment

• Experience in high-budget paid acquisition

• Partial availability in Paris

• Immediate availability preferred