Head of Growth Freelancer – Revenue Acceleration USA

Company context Rise is a fast-growing B2B Payroll SaaS company based in NYC, currently at $13M ARR and competing with Deel and Rippling. Their ICP is SMB companies, with an ambition to move upmarket. The existing team includes a Content Manager (SEO/GEO) and an incoming PMM. Acquisition is currently driven by SEO and outbound (managed by sales), with some partner activity. CRM is HubSpot.
Location: US-based strongly preferred — French profiles also considered
Engagement: Full-time freelance

Description We are looking for a hands-on Head of Growth to replace and elevate Rise's existing growth function. You will work directly with the CEO to own the full acquisition strategy — with a strong inbound focus and the ability to launch and scale paid from scratch. You will act as both a strategic and operational leader, aligning the growth, marketing and sales teams around shared revenue goals.

You will work in an English-speaking environment and must be fully comfortable operating in English.

Your mission

• Define and drive a 360° growth strategy aligned with Rise's revenue objectives and upmarket ambition

• Own and scale inbound acquisition — SEO, content-led growth, lifecycle and demand generation

• Launch and manage paid acquisition channels from scratch (Google, LinkedIn, Meta)

• Audit existing acquisition channels (SEO, outbound, partners) and identify the highest-impact growth opportunities

• Build and prioritise a growth roadmap across acquisition, conversion and retention

• Work closely with the Content Manager and incoming PMM to align messaging and demand gen execution

• Support and complement the outbound motion currently led by the sales team

• Improve CAC, conversion rates, pipeline contribution and overall revenue performance

• Turn insights into actionable growth experiments and scalable plays

Growth methodology

Diagnosis & Analysis

• Funnel and performance audit across SEO, outbound and paid

• HubSpot CRM audit and data quality review

• KPI framework definition aligned with upmarket ambition

Strategy & Roadmap

• Inbound and demand generation strategy

• Paid acquisition launch plan

• Short- and mid-term growth planning

Execution & Coordination

• Hands-on campaign and experiment deployment — especially on paid

• Cross-team coordination with Content Manager, PMM and sales

• Rapid validation before scaling

Optimization & Reporting

• Continuous performance analysis

• Iterative optimisation cycles

• Direct reporting to CEO with clear recommendations

Stack & tools environment HubSpot (primary CRM), Google Analytics, paid platforms (Google Ads, LinkedIn, Meta), SEO tools, and AI-driven optimisation across inbound and paid channels.

• Proven experience as Head of Growth or senior growth leader in a B2B SaaS environment

• Strong inbound background — SEO, content-led growth, lifecycle marketing

• Hands-on with paid media — able to launch and manage campaigns independently without an agency

• Experience in a fast-growing startup (HR Tech, Payroll or Fintech is a plus)

• Data-driven and experimentation mindset

• Able to move from strategy to execution — this is a hands-on role

• Comfortable working in HubSpot

• US-based strongly preferred

• Fluent in English — mandatory