Product Analyst - Digital Performance

Context

Our client is a major player in global air transport, operating one of the leading long-haul networks from Europe. Its main businesses are passenger air transport, freight transport, and aircraft maintenance.

The Digital Performance unit, within the Central Digital Division, is responsible for steering the operational and commercial performance of the company's sites and apps.

The Performance Insights & Analytics department provides the entire Digital department with quantitative and qualitative data collected from tens of millions of monthly visits to the company's digital touchpoints. The challenge is to make all this data intelligible and harness it to foster a data-driven approach across all Digital teams.

The Performance Insights & Analytics (PIA) team is a dynamic joint department run in partnership with a European sister airline, bringing together a variety of international profiles.

Missions

• Define KPIs and organize the collection of data (tagging via the internal team).
• Visualize and analyze data to draw up priorities for teams maintaining and developing sites and apps.
• Work as part of the booking flow product team in an agile environment.
• Thoroughly understand the product and all aspects of the booking flow and offerings.
• Collaborate with both front-end and back-end teams supporting the website.
• Conduct AB testing/experimentation (Optimizely):
  • Provide clear inputs to identify opportunities and support variation creation.
  • Proactively support test plan creation with proper metrics.
  • Perform QA on determined metrics.
  • Analyze results to support decision-makers.
  • Communicate conclusions to Product Teams and stakeholders.
  • Deep-dive into AB test results to provide new inputs for future experiments.
  • Improve the current results template to deliver the right insights based on audience needs.
• Ensure data availability in a self-servicing mode for stakeholders.
• Improve dashboards and optimize databases.
• Respond to data requests from Product Teams and stakeholders by translating business requirements into clear and efficient charts.
• Proactively detect interesting data patterns.
• Explain complex quantitative analyses (in English), adapting communication to different audiences.
• Promote the use of data within the Digital department.

Tools & Environment

• Digital tools: BigQuery, Google Analytics
• Visualization tools: PowerBI, Spotfire
• SQL
• Agile methodology
• AB testing platform: Optimizely

Working Conditions

• Work within an international environment in collaboration with a European sister airline.
• Daily meetings in English with international partner teams.
• Opportunity to work on multiple projects/tasks simultaneously.

1. Open-minded, curious, attentive, and inventive in proposing innovative solutions or adapting to new situations
2. Proactive in identifying key areas and interesting data patterns
3. Ability to translate business requirements into data measurement
4. Ability to persuade and adapt to different, demanding audiences, communicating clearly and effectively
5. Knowledge of digital tools (BigQuery, Google Analytics), visualization tools (PowerBI, Spotfire), SQL and the Agile method
6. Ability to take a critical and objective viewpoint based on quantified arguments
7. Pragmatism
8. Strong ability to manage stakeholders
9. Comfortable giving oral presentations
10. Strong experience in digital experimentation (AB Test)
11. Ability for teamwork and collaboration in an international environment
12. Willingness to train and share with others
13. Excellent level of French and English (daily meetings in English with international partner teams)
14. Ability to work on multiple projects/tasks
15. Previous experience with an ecommerce website (nice to have)
16. Expertise in sales flow (nice to have)
17. Quick learner (nice to have)