Sales Director I DIY I Brussels

Description of the company

A role to build, not just to manage Some opportunities are about taking over a role.
Others are about writing the next chapter of a company.
Our client — a well-established Belgian SME active in professional distribution — is entering a new phase of commercial development.
In this context, we are looking for a Sales Director capable of building, structuring and scaling the commercial organisation, with a natural evolution toward a General Manager role and potential equity participation.
Our client, a Belgian B2B distributor of professional technical equipment, founded more than 70 years ago.

• ~€10M revenue

• 16 employees

• more than 50,000 product references

• a portfolio of around 30 premium international brands

• established relationships with major distribution networks across Belgium

In 2024, the company joined a Belgian industrial holding group known for its long-term entrepreneurial investment philosophy.
The ambition is not short-term optimisation.
The ambition is to grow the business sustainably.

This trajectory already exists within the group. It is not promised — it is earned through vision, impact and results.

Role & Responsibilities

Your mission Commercial strategy & development You will take over and expand relationships with major national distribution chains.
Working directly with the shareholders, you will:

• define and execute the commercial strategy

• identify new market segments and distribution channels

• strengthen the national presence of the brands in the portfolio

Structuring the commercial organisation You will be responsible forbuilding the sales organisation of the future:

• recruiting and developing the field sales team

• implementing structured sales processes

• introducing CRM and performance tracking tools

• driving KPIs and reporting to group leadership

Partnerships & market positioning You will act as a key counterpart for:

• the international brands represented in the portfolio

• procurement decision-makers within major retail and distribution groups

Your objective: expand the company’s footprint and influence across the Belgian market.
Why this opportunity is rare

• A true builder role — much of the structure still needs to be created

• Patient shareholders — long-term industrial vision

• A solid business foundation — established clients and brands

• A credible trajectory toward General Manager and equity

Few roles combine SME autonomy, commercial transformation and entrepreneurial upside.

Candidate Profile

You bring 8–15 years of B2B field sales experience within a specialised distribution environment.
Relevant sectors may include:

• tools or technical equipment

• building materials or DIY distribution

• fixings or industrial supplies

• technical distribution networks

Beyond the sector, we are primarily looking for an entrepreneurial commercial leader.
Someone who:

• knows how to develop national key accounts

• has experience leading or structuring a sales team

• is comfortable engaging with senior procurement decision-makers

• thrives in an SME environment: autonomy, accountability and pragmatism

Languages: Fluent French and Dutch are essential - Level C2